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Head of Paid Media & Data
Kenji Watanabe
Runs every Meta, TikTok, and Amazon ad dollar with an obsession for ROI and ranking metrics.
About Kenji
Kenji holds an MBA from Stern and previously led performance marketing at a publicly traded e-commerce company. He brought B2C ad rigor to a book industry that desperately needed it. Every campaign goes through his attribution model — if a dollar isn't pulling its weight, he kills the placement and reallocates within 24 hours. He also built PulseSphere's Amazon ranking dashboard, giving authors real-time visibility into category position, review velocity, and organic vs. paid lift across every ASIN.
Experience
- MBA, NYU Stern School of Business
- Former VP of Performance Marketing at a public e-commerce brand
- Built PulseSphere's Amazon ranking & attribution dashboard
- Managed $40M+ in lifetime paid media spend
- Advisor to DTC brands on paid acquisition strategy
Areas of Expertise
Amazon Ads (Sponsored Products, Brands, Display)Meta & TikTok paid social at scaleMulti-touch attribution modelingRetention & lifecycle email strategyCategory ranking & review velocity engineering
Brands & Partners
- Publicly traded DTC e-commerce brands
- Amazon KDP & IngramSpark authors
- Independent publishers running paid catalogs
- Subscription-box & lifestyle brands
- Author newsletter platforms
Specific client names withheld under NDA.
