Head of Strategy & Digital Growth
Idris Afolabi
Digital marketing strategist leading SEO, paid social, and audience-growth planning for authors.
Listed email: afolabiidris2018@gmail.com. Check a message with the agency if you are unsure.
Head of Strategy & Digital Growth
Idris Afolabi
Digital marketing strategist leading SEO, paid social, and audience-growth planning for authors.
About Idris
Idris leads strategy and digital growth at PulseSphere, translating each author's positioning into a practical plan across search, social, email, and paid media. His analytical approach focuses on keyword research, audience mapping, conversion paths, campaign structure, and reporting. He works with the team to make recommendations understandable, measurable, and appropriate to the author's stage rather than relying on generic promotion packages.
Responsibilities
- Independent SEO & digital strategy consultant across four industries
- Digital strategy work across search, websites, and social media
- Systems-focused approach informed by an engineering background
- Campaign planning across Meta, TikTok, Amazon Ads, and Google Ads
- Audience research, content architecture, and performance reporting
Areas of Expertise
Sectors & Platforms
- Author brands across fiction and nonfiction
- Independent businesses and creative projects
- Search, social, and website campaigns
- Education and information-led brands
- Book launch and reader-growth initiatives
These are areas of focus, not endorsements or proof of partnerships. Client names and project evidence require permission.
Meet the rest of the team
