Head of Strategy & Digital Growth
Idris Afolabi
Digital marketing strategist leading SEO, paid social, and audience-growth campaigns that turn readers into long-term buyers.
About Idris
Idris leads campaign strategy at PulseSphere, translating each author's positioning into measurable growth across search, social, and email. A certified digital marketer (Coursera, Semrush) with a background in electrical and electronic engineering, he brings an analytical, systems-driven approach to book marketing — mapping keyword landscapes, building conversion funnels, and structuring paid campaigns across Meta, TikTok, Amazon, and Google. Before joining the agency he ran independent SEO, website development, and social media strategy engagements for clients in technology, fashion, real estate, and education, giving him a cross-industry playbook most publishing marketers simply don't have. Idris owns the strategy behind every launch: audience research, competitive benchmarking, content architecture, influencer outreach, and the reporting cadence that keeps campaigns honest.
Experience
- Independent SEO & digital strategy consultant across four industries
- Certified Digital Marketer — Coursera & Semrush Academy
- Background in electrical & electronic engineering (systems thinking)
- Built paid-media playbooks for Meta, TikTok, Amazon Ads & Google Ads
- Led social and content strategy for tech, fashion, real estate & education clients
Areas of Expertise
Brands & Partners
- Independent tech & SaaS startups
- Fashion & lifestyle DTC brands
- Real estate & property investment firms
- Ed-tech & online education providers
- Author brands across fiction & nonfiction
Specific client names withheld under NDA.
