About Kelly

Kelly Sean co-owns PulseSphere and leads paid media and performance analytics, bringing a data-first mindset to every author campaign. With a background in digital advertising, conversion-rate optimization, and statistical analysis, she treats each book launch as a measurable growth experiment — designing ad funnels, bidding strategies, and attribution models that connect spend directly to sales, reviews, and category rank. Before co-founding the agency's paid division she managed performance marketing accounts across e-commerce, SaaS, and education, developing playbooks for scaling campaigns while keeping acquisition costs under control. Kelly built the agency's real-time Amazon ranking dashboard and runs the weekly optimization sprints that cut underperforming placements fast and double down on what moves the needle. As co-owner she also sets the agency's standard on honest reporting: authors see the raw numbers, good or bad.

Experience

• Co-owner of PulseSphere Agency, leading the paid media division
• Performance marketing lead across e-commerce, SaaS, and education verticals
• Built PulseSphere's Amazon ranking & attribution dashboard
• Managed $12M+ in lifetime paid media spend
• Certified in Google Ads, Meta Ads, and Amazon Advertising

Areas of Expertise

Brands & Partners

• Growth-stage DTC e-commerce brands
• Amazon KDP & IngramSpark authors
• Independent publishers running paid catalogs
• SaaS and ed-tech companies
• Author newsletter platforms